According to reports, Adidas and Manchester United have reached an enormous 10-year, £900 million sponsorship agreement that will make it the biggest sponsorship contract in sports history.
Adidas and the Red Devils have been working together since the 2015–16 season under a ten year, £750 million partnership, which has recently been extended for an even more lucrative £90 million each season.
It sets a new Premier League record for the most lucrative jersey agreement in the history of the division, following record-breaking shirt sales ahead of the next summer.
Richard Arnold, the chief executive officer of Manchester United, stated on the club’s official website that the partnership between Manchester United and adidas is among the most recognisable in all of sports. The two companies share a commitment to fashion, flair, and—most importantly—high performance.
Our cooperation, which has its beginnings in the 1980s, has been reimagined over the past ten years with some of the most cutting-edge sportswear designs and technologies. In the remaining years of this decade and into the 2030s, we look forward to reviving this strong collaboration.
Adidas partners with both Manchester United and Arsenal, although their current agreement with the north London club is worth £15 million less annually than their Old Trafford partnership.
Cross-city rivals, meanwhile, are in the middle of a 10-year contract with Puma that pays them about £65 million per season, though that amount will undoubtedly rise when the contract’s parameters are up for discussion.
The announcement coincides with a time of uncertainty for the club, as the Glazers
