Reports have claimed that Chelsea are now set to announce their brand new sponsorship in the coming days.
According to Football London, they will be finally able to announce a partnership with Infinite Athlete, worth up to £40m a season.
It has been somewhat of a nightmare for Todd Boehly and the Chelsea hierarchy this summer as they have looked to replace Three as their shirt sponsor for the upcoming season.
Any previous efforts have been rebuffed one way or another, and this left the club no option but to start the campaign without a sponsor on the front of the shirt.
Commonly popular with fanbases, it is no surprise that these sold out pretty quick on the club store in both instances they have been listed.
However, it has now been claimed that they are getting closer to being able to announce their new partners, Infinite Athlete.
The £40m a season will certainly be a help, in a summer where they have been forced to sell in order to buy big again.
For every Moises Caicedo signing that they have made, they have had to make that money back in order to stay in line with FFP.
This has seen plenty of first team players from last season sold, with some being perhaps unexpected.
It is difficult to picture 12 months what the likes of Mason Mount and Kai Havertz would have left Chelsea, however strong offers for both were taken this summer.
It remains to be seen whether there will be any other big sales, although it does look as if they are going to have to settle for a loan away for Romelu Lukaku.
