Sherrone Moore, the head coach of Michigan, isn’t one to hold back.
At a Sound Mind Sound Body Foundation event in Detroit on Thursday, he passionately addressed aspiring student-athletes, emphasizing how the Wolverines’ 2023 championship triumph hinged on putting “process over prize.”
He responded, “Everybody [is] going to have haters,” when asked how players should handle outside noise. “Those who despise you are waiting for you to stumble. It’s your responsibility to suffocate their a—-.”
Jim Harbaugh left for the NFL in January, and shortly after Moore was hired to head coach, he begged Michigan Stadium to be packed with Wolverines basketball fans so they could “smash everybody.”
Moore, 38, joined Michigan’s coaching staff in the previous year. Prior to taking on the roles of offensive line coach and co-offensive coordinator in 2021–2022, he served as the tight ends coach for the Wolverines from 2018–20.
Following two suspensions during the regular season, Moore was the offensive coordinator and offensive line coach in 2023. He also filled in as acting head coach for four games, replacing Harbaugh.
When Moore was Michigan’s primary or co-offensive coordinator for three seasons, the team placed second in the Big Ten in terms of points per game. The Texas Longhorns, who also participated in the College Football Playoffs the previous season, will host the Wolverines’ first “Big Noon Saturday” game in Week 2 of the upcoming season on September 7.
On August 31, Michigan plays Fresno State at home in the 2024 regular season opener.
