After the Los Angeles Lakers’ 2025 playoff run ended, LeBron James has remained busy supporting his wife, Savannah James, and promoting his businesses and other ventures.
LeBron James and the Lakers lost to the Minnesota Timberwolves in the first round of the NBA playoffs. The Purple and Gold lasted only five games—winning only Game 2—as Minnesota took a 4-1 series win.
The 40-year-old superstar averaged 25.4 points, 9.0 rebounds, 5.6 assists, 2.0 steals and 1.8 blocks in the series, but his efforts were not enough as the Timberwolves simply outclassed them and took advantage of the Lakers’ glaring frontcourt weakness.
Ever since then, LeBron James has stayed active on social media, with his wife being featured heavily in his posts. Aside from reacting to her Met Gala photos, the Lakers forward also helped promote the upcoming new season of Savannah James’ “Everybody’s Crazy” podcast.
On Wednesday, the four-time NBA MVP was back at it again, this time to hype up what appears to be Savannah James’ next big project.
On his Instagram Stories, James shared a post from the beauty brand Reframe Beauty about its upcoming launch on May 15.
“”Mark your calendar NOW!!!!!” James wrote, along with several police car revolving light emojis to alert fans of the release.
While Savannah James has yet to confirm her involvement in the brand, it is important to note that she has been teasing it recently.
The 38-year-old mother of three shared Reframe Beauty’s first post on Tuesday, which also highlighted its launch. Then on Wednesday, Savannah James shared that she’s going to drop a “Met mini diary and a little sneak peek of [Reframe Beauty]” soon.
Sure enough, it will be interesting to see what Savannah James has in store for her fans and followers. As for LeBron James, he has shown time and time again just how much he supports his wife and her career.
