Savannah James is expanding her impact once again, this time with her company called Let It Break, launched alongside her close friends April McDaniel and Porsha Ellis. The community is built to foster genuine connection and self-discovery, giving women a space to share, grow and uplift one another.
On Thursday evening, Let It Break shared an Instagram reel announcing it has started accepting applications for new members.
“Let It Break is a members-only community designed for women ready to grow from the inside out,” the caption read. “Through intimate group coaching, curated experiences, and expert-led gatherings, we offer a grounded, holistic path forward — one that honors who you are and who you’re becoming.
According to a Harper’s Bazaar feature, the brand was born out of the trio’s desire to create a space where women could connect, reflect and support one another. Since its launch in June 2024, Let It Break has provided tools, events, guidance and programming aimed at helping women build stronger relationships and prioritize their well-being.
They hope to create a place for women to come together to become stronger versions of themselves. The core mission of Let It Break centers on supporting both its members’ and founders’ mental, physical and spiritual wellness.
James is also preparing to launch a new skincare line, Reframe Beauty, on May 15. Outside of being a mother and the wife of an NBA superstar, James continues to use her platforms to champion self-care, confidence and wellness for women everywhere. Fans who are interested in joining Let It Break can visit their website for more information.
