Over the past week, the 38-year-old mother of three had been teasing the release of a skincare brand called Reframe. While Savannah James didn’t explicitly state that it’s her own line, many simply assumed that’s the case since she had been working on skincare products since at least 2023.
On Thursday, as Reframe officially launched its website, Savannah James confirmed that it’s her own official skincare line. On the About page of the company, LeBron James’ wife also detailed the inspiration behind her decision to create her beauty brand.
A few years back, my daughter Zhuri looked me in the eyes and said that when she grew up, she wanted to be just like me,” Savannah James noted, before admitting, “That moment made me reflect: what blueprint had I established for her to follow?
She added, “So I stepped out of my comfort zone—for Zhuri, but really for myself. I set out to create a skincare brand that was inclusive—not just of skin tones and types—but of all aspects of culture: fashion, music, art, design.
For what it’s worth, Zhuri James has really been an influential figure in Savannah James’ career decisions.
Previously, Savannah James was content staying away from the spotlight as she focused on taking care of their children. However, after her daughter admitted she wanted to be like her, the Ohio native realized she needed to set an example.
Now, Savannah James is also a podcast host and a full-fledged entrepreneur aside from being a devoted mother to her beautiful children and wife to her highly successful husband.
As for LeBron James, he continues to be a strong supporter of his wife.
