The Super Bowl LVIII is set to take place on Sunday in Las Vegas where the San Francisco 49ers and the Kansas City Chiefs will face off in the most-watched sporting event in the U.S. While many will turn on the TV to cheer for their favorite team, watch creative Super Bowl ads or wait for a glimpse of Taylor Swift in the private suite, footwear enthusiasts will also be paying attention to the shoe game on the field.
Patrick Mahomes, the Chiefs quarterback, and Brock Purdy, from the 49ers, will likely wear Adidas cleats on the big day — Mahomes has a long partnership with the footwear brand and was even featured in a celebration ad at the Las Vegas Spheresponsored by Adidas this week.