Dan Campbell made quite the impression in 2023 with his all-out coaching style that included going for it on nearly every crucial fourth-down situation the Detroit Lions faced. That philosophy was far more than a strategic move based on the Lions position in any game. It was all about creating a dominating mentality that would show the team that there was no reason to be satisfied or even feel good by getting three points on a possession instead of 7.
That philosophy paid off for the Lions for the large majority of the season. The team won the NFC North title fairly easily, taking a division championship for the first time since 1993. The Lions also won 2 playoff games and nearly beat the 49ers in the NFC championship game.
