In their third year of partnership, AC Milan and Off-White™ continue to entwine their respective codes and cultures with a new uniform, a capsule collection and a campaign that celebrate the alliance – and the Club’s 125th anniversary.
Rooted in the history of AC Milan, the collection pairs iconic symbols of the Rossoneri – its devil mascot and classic red and black – with vintage football and “125” graphics, as well as gold accents to memorialize the anniversary and the legacy behind it. These motifs appear on trademark Off-White™ silhouettes for both adults and kids, including varsity jackets, hoodies, and t-shirts – as well as a range of accessories, such as baseball caps, football scarves, luggage, and socks. The entire collection was conceptualized and designed in Milan, the hometown of both AC Milan and Off-White™, with the varsity jacket entirely Made in Italy – from construction to gold-satin embroidery – by premium manufacturing partners.
To document the collection and underscore the depth of the partnership, Off-White™ collaborated with Milan-based photographer Nicolò Parsenziani to capture players from the AC Milan Men’s, Women’s and Milan Futuro teams – Álvaro Morata, Mike Maignan, Tijjani Reijnders, Angelica Soffia, Allyson Swaby, Kevin Zeroli, and Álex Jiménez – in the garments.
In addition to the campaign, Off-White™ will launch the capsule collection with an in-store event at its Via Verri flagship on 19 September during Milan Fashion Week, hosted in collaboration with AC Milan and GQ Italia. During this occasion the exclusive partnership with New Era, the iconic headwear and sportswear brand, will be unveiled too: a unique capsule collection of a limited and numbered quantity of the 59FIFTY fitted and the 9FORTY adjustable silhouettes. Both will be available to purchase and customize during the event.
The Off-White x AC Milan capsule collection is available starting 19 September 2024, on www.off—white.com and www.FarFetch.com, store.acmilan.com, as well as at the Off-White Via Verri flagship in Milan and all AC Milan stores, including the new boutique “La Bottega del Diavolo” on Via Dante in the heart of the city.
