The value of Inter Milan’s shirt sponsorship deals has skyrocketed beyond those of Juventus and AC Milan.
In recent years, Inter have gone through a few main shirt sponsors.
After the end of the Nerazzurri’s decades-long partnership with tire manufacturer Pirelli in the summer of 2021, they have gone into each season with a new sponsor.
There had been Socios.com during the 2021-22 campaign.
And then in the 2022-23 season, Inter began with DigitalBits as their main shirt sponsor. This partnership ended prematurely, however, due to the Cryptocurrency’s non-payment of the amounts they owed Inter.
Then last season, the Nerazzurri had US streaming service Paramount+ as their main shirt sponsor.
And then this summer, Inter agreed a four-year deal with betting company Betsson. This is worth €30 million per season for the Nerazzurri.
In addition to that, Inter earn €6 million per season from their sleeve sponsor Gate.io.
And then U-Power pay the Nerazzurri €5 million to be the club’s back of shirt sponsor.
The partnership with Betsson has made Inter the highest-earning team in Serie A in terms of the total value of shirt sponsorship deals.
The Nerazzurri’s total with the sleeve and back of shirt sponsors is €41 million.
That is ahead of city rivals AC Milan, who earn a total of €35 million from their shirt. The bulk of that comes from main shirt sponsor Fly Emirates.
Then in the case of Juventus, the Bianconeri earn only €4 million from Back of shirt sponsor Cygames. They are currently without a main shirt sponsor after the end of their partnership with Jeep.
In terms of main shirt sponsors in Europe, the Gazzetta note that no teams in Serie A cracks Europe’s top ten.
The two highest earners in terms of main shirt sponsors are Paris Saint-Germain and Real Madrid. Both bring in €70 million per season just from their main shirt sponsor.
Then the likes of Atletico Madrid and Borussia Dortmund also out-earn Inter and Milan from their main shirt sponsors.
