Chelsea’s deal with mobile network Three came to an end on the back of the 22/23 season. Since then, the Stamford Bridge club have been working around the clock to find a new sponsor.
During pre-season, Chelsea players have been wearing their new shirts without a sponsor as they prepare for the new season, which starts this weekend with a clash against Liverpool.
Now, it has been widely reported that adult subscription website, My.Club, has offered to become Chelsea’s new shirt sponsor.
According to the Daily Mirror, My.Club has offered £40 million to have their name on the front of Chelsea shirts for the season.
My.Club boss Mike Ford said: “We here at My.Club want to sponsor Chelsea as they look to improve on last season’s disappointment.
“We want to have the My.Club logo emblazoned on the front of Chelsea’s jerseys before the club kicks off its 2023 season against Liverpool.
“This contribution would work for both parties. For Blues, it will help to make perfect signings like Kylian. For us, it will ensure Blues fans have only two clubs to call ‘mine.’ It would be great having Mbappe, Mudryk and other Chelsea players sharing their training exclusives and hosting AMAs on My.Club, a platform for all creators.”
He added: “We’ve already reserved your page: My.Club is a place to showcase and enjoy exclusive content. The decision is all yours!”
A spokesperson told the publication: “Earlier this year My.Club submitted a generous offer to be the kit sponsor for Inter Milan ahead of the club’s appearance in the Champions League Final, but the offer was not accepted. The company is eager to make waves in the Premier League and reach a new audience of loyal fans and creators.”
Chelsea ended their pre-season with a 1-1 draw against Borussia Dortmund and will now be gearing up to take on Liverpool at Stamford Bridge.
