Much has been made about what LeBron James will do when he ultimately retires after a legendary NBA career, and while owning a franchise is likely at the top of his wishlist, James is well-connected if he pursues a post-retirement media career.According to Front Office Sports, the “growing business relationship” between James and Amazon could eventually culminate in the ‘King’ joining Prime Video’s NBA coverage, which begins next season as part of the league’s new television rights agreement.
James recently appeared in a commercial for Amazon’s Prime Day, which teased his retirement, and he also praised Amazon’s hiring choices to lead their basketball coverage.
Taylor Rooks, Dirk Nowitzki, Blake Griffin, Ian Eagle, Stan Van Gundy were previously announced, and those also reported to be joining the crew include Candace Parker, James’ close friend and former teammate Dwyane Wade, and James’ ‘Mind the Game’ podcast co-host Steve Nash.
“Prime’s new NBA team comprises people who ‘know the game and appreciate the game and talk about the game in such a positive manner,’” James said, via THR [h/t FOS].
“So, I think Amazon Prime Video, they’re going to do a great job showcasing our sport; [the talent] love(s) our sport. Great intellect, great commentary, great insight — I really look forward to that. And like I said, those guys that have signed up for it, they’re going to do great things.”
